Recently, Harbin Ice and Snow World that successfully challenged the Guinness World Record with its park area of 816,600 square meters has been awarded with the title of "World's Largest Ice and Snow Theme Park" at the 2024 China Ice and Snow Tourism Development Forum held in Harbin, Heilongjiang Province. This award also proves its leading position and unparalleled charm of Harbin Ice and Snow World in China's ice and snow tourism field, refreshing people's understanding of ice and snow tourism.

Harbin Ice and Snow World, as the world's largest ice and snow theme park, not only attracts tourists from home and abroad, but also creates multiple historical records in terms of scale, number of tourists, and landscape construction. The 25th Harbin Ice and Snow World with an ice storage capacity of 100,000 cubic meters, breaks the historical record in terms of scale. It showcases Harbin's leading position in the ice and snow industry as well as the technological strength and innovative charm of Harbin's ice and snow world.

In terms of tourist numbers, according to the 2024 Spring Festival Travel Trend Forecast Report released by Tongcheng Travel, Harbin has become the most popular tourist destination in the 2024 Spring Festival holiday. Harbin Ice and Snow World, as the golden signboard of Harbin, has received 163,200 tourists during the New Year holiday, a year-on-year increase of 435%. The above figure not only indicates the popularity of Harbin Ice and Snow World among tourists, but also shows the great potential of China's ice and snow tourism.

In terms of landscape construction, this Harbin Ice and Snow World has created over a thousand ice and snow landscapes with 250,000 cubic meters of ice and snow. Its number of individual landscapes hit an all-time high, of which the main tower, "Ice and Snow Crown", with a height of 43 meters, equivalent to 14 floors, consisted of 13,000 cubic meters of ice. This magnificent ice building has broken the record for Harbin's ice and snow world, becoming a new landmark of the ice city, where tourists would like to take photos to commemorate and appreciate the harmonious coexistence between humans and nature.

In terms of entertainment activities, the number of super ice slide has increased from 8 to 14, with the longest slide reaching 521 meters, which is the largest in scale, length, and footprint in history. Meanwhile, it has created multiple small slides, ice mazes and other facilities to provide tourists with more choices and richer experiences. Whether family outings or friends, tourists can find ice and snow entertainment items they like.

In terms of talent show, tourists can enjoy exciting performances such as the "Harbin Ice Show", the Longjiang Ice Show, the Ice and Snow Car Ballet Show, and the Dream Stage to feel the strong atmosphere of ice and snow culture at the 25th Harbin Ice and Snow World, focusing on the deep integration of ice and snow with art. Among them, "Harbin Ice Show", as the most distinctive and internationally renowned top performing arts in Harbin, has long been the focus and expectation of domestic and foreign tourists. This year's "Harbin Ice Show" with the theme of "Glorious Feast" has invited 50 outstanding foreign performing artists from 12 countries including Russia, the United States, Belarus and so on, with the highest number of participant compared with previous sessions.

Additionally, this year’s Harbin Ice and Snow World has recreated classic characters, actions, and scenes in plays, games, and animations in the form of snow sculptures in collaboration with some IPs, all of which hit the historical records in terms of quantity, form, and scale.

As an important component of China's ice and snow tourism, Harbin Ice and Snow World not only plays an important role in promoting the international image and popularity of China's ice and snow tourism, but also provides valuable experience for the development of global ice and snow tourism. As the world's largest ice and snow theme park, Harbin Ice and Snow World that continues to leverage its unique resource advantages and brand influence will lead the new trend of global ice and snow tourism development and attract more domestic and foreign tourists to experience and explore its charm.